Content that Speaks their Language
Content targeting your specific frum/dati/secular American audience
And want someone who knows their mind and heart from firsthand experience
SHABBOS
ERETZ YISROEL
SABBATH
SHABBAT
ISRAEL
You have a frum/secular/modern orthodox target audience
The Solution:
Frum copywriter from LA. Ba'aley teshuva parents, secular extended family.
I know what's important to each group- what they cherish, what they can't stand, what they can deal with.
Benefits of AHead for Writing
"But that'll make them say: WHAT?! NO WAY!"
(I'll say to my client.)
When I write a brochure, pamphlet, ad or website, I put myself in your audience's shoes, and look at things from their point of view. I make sure there's nothing that'll arouse objection or a negative feeling.
Even if you'd never think there's an issue.
Real Live Example
Problem Prevented
The written fundraising material I recieved from my client was bound to cause negative feelings among potential donors, causing them then and there to refuse. I inquired for more details, and realized there was no issue at all- things just needed to be explained more clearly.
The result: A fantastic fundraiser with fantastic results B"H!
'Cause they'll listen
Less- is More
Did you notice all headlines here are short? I kept it short so you'd read it...The shorter it is, the more likely someone will read it.
"We warmly recommend Mrs. Chakak's translation services. We've been working with her for a long period for a large non-profit organition. Her translation is of the highest standard (and we've worked with many before her...) she works with dedication and fully takes the organization's goals and needs into account. She ensures the final outcome has no mistakes and that the feeling each word gives off is exactly what it should. She has a great understanding of content writing in a way that interests our target audience and we see in our fundraising campaigns much interest and outstanding results!"
- Machon Hora'ah BeYisrael
Proud graduate of Michal Eisikowitz's COPYTRIBE course
The Process
Telephone Interview
I ask a bunch of questions to get to know your organization and find out why your target audience should choose you and how it'll make their lives better or more meaningful.
30-60 min. call
Customer Survey Option
Customer Survey: Getting valuable recommendations to quote straight from your customer's mouths, and strategically inserting them in the appropriate places
Content Writing
As I write, I'll inevetibally come up with more clarification questions. so check your inbox.
The more questions, the more clear the content.
Post-Writing Check and Approval
After everything's written, your graphic designer has done their thing and it's all ready to go, I go over it again to make sure the end result will be tweaked to perfection
"...Deep understanding of the strong points of my business- I was able to put my finger on what makes my business really unique and helpful, thanks to Rivka..."
Perfection Check
I make sure to go over everything once it's all ready to go, to ensure it's all 100% and each word is doing it's job
Many Jewish Target Audiences
I know the mindset and sensitivities of the varies stripes of Jewish audiences: secular, modern orthodox and Lakewood
CopyTribe Graduate
Successfully completed Michal
Eisikowitz's CopyTribe course, with peer review available for content writing
Content Writing or AI?
Why use an actual human being?
AI
Doesn't feel target audience's sensitivities
Doesn't use strategy
For frum target audience knows how to substitute 'commandment' with 'mitzvah', etc. Whoop dee doo.
Human Being
Takes sensitivity factors into account
Uses strategy based on firsthand knowledge of target audience
Makes sure every word is neccesary
For Hebrew-English Translation
Other Services
NPO Content Writing
Specializing in bringing out the most beautiful and unique aspects of each non-profit organization
Song and Poem Writing
Poem writing and translation- keeping the rhyme as well as the storyline intact
Seforim Translation
Translation of seforim and Torah newsletters from Hebrew to English