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"Content writing? Copywriting?
'Writing Well'
~ No interview
~ No customer interviews
~ No market survey
~ Writing may not focus on what target audience cares about most.
Copywriting and Content Writing
~ Interview with business owner ~Customer interview option ~Market survey option ~Reading of previous material
Doesn't that just mean you write well?"
You have a frum target audience.
You want a copywriter who understands where they're coming from.
That's me: L.A. Bais Yaakover and also...
...CopyTribe graduate!
(*Copywriting course given by the infamous Michal Eisikowitz)
Shabbos
Eretz Yisroel
Shabbat
Sabbath
Israel
Okay, I write just fine for other audiences too. No problem with modern orthodox or unaffiliated.
This example actually happened
A fundraiser failure was prevented
In one brochure fundraiser, I felt that one aspect might potentially offend potential donors. I could imagine the question they may very well ask themselves and with that, decide then and there not to donate.
I discussed this with the client, who clarified things and I made sure this was adequately communicated in the brochure.
Result: The brochure was a great success!
"The reader will be asking himself..."
I pretend I'm the reader.
Before writing your email/brochure/ad, I ask myself the questions that the target audience will likely ask themselves, and consider the objections they may have.
Of course, I make sure these points are covered in the content.
Check out my chocolate coated and soft serve ice cream! The best part about them is: only one teaspoon of sugar each, so they're healthy, plus, they're gluten free! And it's got the best hechsher: Bedatz Yerushalayim! And it only costs- hey, why are you falling asleep? Am I that boring?
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1 Teaspoon sugar a serving
-
Gluten free
-
Bedatz Yerushalayim!
Want an ice cream for $5?
Wow! I'll take a whole case, for my freezer!
Less — is more.
Because they'll actually read it
Did you notice? All titles on this website have 8 words, max. Subtitles: 16 max.
Because I want you to read it.
When writing copy, I keep titles short, and ensure paragraphs don't get too long either.
I'll bold important info for skimmers...
...so as not to send them running to X in the top corner...
CopyTribe graduate*
*Copywriting course given by Michal Eisikowitz
The process:
1. Phone interview
I'll ask a bunch of questions to learn what's unique about your organization, why your target audience should choose you, and how it will make their lives better.
2. Customer/market survey
Customer interviews: For valuable customer feedback.
Market survey: To check if there is demand/interest in the target audience for what you offer
3. Writing content
As I create content, I will always have more questions, so check your email.
The more questions — the more effective and clear the content.
4. Inspecting the final product
After the final, designed product is 100% ready to go, I offer doing a final check to ensure no letter, word or line has been accidentally lost along the way.
"I was able to hone in on... the strengths of my business...and tell potential clients exactly what I do and what I offer, I successfully gave across the right message, and was also able to close business deals in a smoother fashion!"
— Noah from Studio Saban
Writing adapted to the target audience
I write in the 'language' of the target audience. Be it "Israel" or "Eretz
Yisroel", Shabbat or Shabbos, I try to make the reader feel as comfortable as possible.
I know many audiences firsthand
Growing up Ashkenazic, learning in a modern orthodox school and then in Bais Yaakov, and marrying a Sephardic kollel learner, I'm familiar with it all.
Proofreading it all one more time
I always proofread at the end to check that everything flows, is clear and is interesting. And after the final designed product is ready to go, I offer to do a final typo check.
Additional services:
Torah Hebrew-English translations
Poems and children's stories
Hebrew-English translations
Want content that speaks their language?
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